HOLDHOLD is a German furniture brand founded in 2021 by Joscha Finhold. Based on a passion for material honesty and craftsmanship, the brand creates clean, functional furnishings in solid wood that emphasize clarity of form and natural character. Each piece is handcrafted with care, expressing a balance between modern design and traditional woodworking.

From its inception, HOLDHOLD has positioned itself at the intersection of contemporary design and hands-on craftsmanship. Founder Joscha Finhold, originally from Bielefeld, Germany, turned to furniture design after personal interest, carrying with him influences from a family background in art, craft, and fine detail. In collaboration with experienced German carpentry workshops (notably Tischlerei Zwick), HOLDHOLD produces its collections exclusively in solid oak wood, choosing local materials and emphasizing sustainable practice. The brand’s design language is clean, restrained, and refined — minimal geometry, honest surfaces, and pure structure are given space to express themselves. Rather than hide the material’s natural traits, HOLDHOLD celebrates the wood’s unique structure, color, and texture—no two pieces are exactly alike. In every design, there’s a quiet confidence that the piece will age well and wear gracefully, rooted in quality rather than decoration.