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White Label Project is offering a digital coaching series for our global community of impact brands!
In the coaching series, WLP founders Ann-Kathrin Zotz & Caroline Foerster, our expert team and network exclusively share their insights on transforming a business into a desirable brand while expanding customer reach and optimising an online store.
As entrepreneurs ourselves, we recognise the challenge of balancing the strategic development of brand marketing and online presence with the demands of daily operations. We also understand that hiring expert consultants can often seem out of reach budget-wise.
That's why we have decided to provide hands-on consulting through a lean and interactive group session approach, powered by our community.
Located in Trinidad and Tobago, Colombia and Rwanda to Kenya, Germany, India & Bali with brands working with vintage fashion, interior design objects, clothing, accessories, jewelry, skin care and cosmetics.
How to unlock the power of your brand?
Strong brands tell a unique story in a creative way, connecting with people and bringing real value to the business. This coaching series is designed to equip you with the tools to activate your brand's wow factor, successfully position it internationally against the competition, grow a large and engaged follower base, and master the art of brand marketing.
Course Goal: a strategic guide and toolkit for your brand communication
Topics covered:
How to boost your online sales?
In today's digital age, having a strong online presence is essential for success. This workshop series is designed to provide you with practical strategies and expert insights to enhance your online shop.
Course Goal: An online store optimised for conversion
Topics covered:
How to Grow your B2B sales?
This course provides a comprehensive guide to mastering B2B sales, covering essential aspects from understanding different kinds of buyers and sales models to pricing strategies and trade fair preparation.
Course Goal: A successful B2B sales strategy
Topics covered:
How to align with standards and lead with purpose?
In today’s world, sustainability isn’t just a choice—it’s a necessity and a shared value between businesses and their customers. This coaching series equips you with the skills to communicate your sustainability efforts authentically, navigate certifications and meet buyer expectations, and leverage your sustainable products to build trust and drive business growth.
Course Goal: a practical framework and toolkit for sustainability communication
Topics covered:
Drishti LafaaniThe valuable feedback from the website audit not only guided us in making changes but also facilitated a comprehensive restructuring of our webshop.
Delhi, India
Nicole JosephThis coaching series has been an eye-opener for me and even though I realise that I need to go back to square one. The time flew so quickly and there was so much to digest that I am certain that I will be watching the videos repeatedly.
The Sessions provided a framework for developing the overall brand concept but also went into the nitty gritty of how to actually achieve objectives with the supplied templates and resources.
Port of Spain, Trinidad and Tobago
One RapelanaThanks so much. I am now working on improving my SEO with backlinks and targeted keyword research and update the menu on my website for better UX.
Tlokweng, Botswana
Anja MurjahnThank you so much - it was an amazing and very inspiring experience and I am very much looking forward to future workshops.
Frankfurt, Germany
Natalia OlarteAmazing coaching series, more than expected. So much learned, all the information is a treasure. I found all the sessions inspiring and forceful.
Bogotá, Colombia
Sheena RoserieI really enjoyed this workshop. The feedback provided for the home work was very valuable and the personalized touch in this way really assisted in helping me think outside of the box
Castries, St. Lucia
Pearl KachikwuIt was an amazing 4 sessions. I liked how kind and supportive the facilitators were.
It was thought provoking, even though I feel overwhelmed but its time to go back to the drawing board.Lagos, Nigeria
Sharon WendoI loved the session, they really touched on the things in needed to know about brand development and communication. Thank you so much
Nairobi, Kenya
Caroline Foerster co-founder & Co-CEO, White Label Project, is an experienced creative brand strategist, university lecturer. She has 10+ years of experience consulting creative consumer brands across various industries, sizes and geographies, but holds a particular passion for purpose-driven and newly started companies.
"I thrive in international contexts, love to collaborate, and strive to create value-adding and actionable strategies, that have real impact on a business and deeply connect with their customers“.
Ann-Kathrin Zotz, co-founder & Co-CEO, White Label Project, is a development economist with 10+ years of experience in private sector development. Having worked with the United Nations in 20+ countries around the globe, she will share her rich insights into internationalizing green and ethical businesses.
"I am fascinated by businesses which are holistically sustainable - economically, environmentally and socially. They are the future! Unleashing their full potential is my passion."
Judith Géraldine Ueberschaer brings international e-commerce expertise from roles at White Label Project, Shopify and the International Trade Centre. With a proven record in advising online businesses across EMEA, LATAM, and Asia, she is passionate about driving growth strategies and market expansion.
"Empowering entrepreneurs with e-commerce skills for global growth is my passion, and I firmly believe in the power of collaboration to amplify impact. By fostering strong communities across borders, we access new audiences while optimizing costs."
Debora Arieta de Oliveira has spent the past 8 years working in data-driven roles within e-commerce, collaborating closely with product and operations teams. At Shopify, her focus lies in empowering high-volume merchants, scaling their operations, and shaping their eCommerce strategy. She is passionate about impactful initiatives, championing diversity and eradicating inequality.
Katherine-Mary Pichulik founded Pichulik in 2013 and is Joint CEO and Creative Director. Prior to establishing the jewellery and accessories brand, Katherine completed a BA Honours in Fine Arts at Cape Town University. Pichulik is sold in up to sixteen countries around the world and recently collaborated with Copenhagen luxury brand By Malene Birger. Katherine has received multiple design accolades including, Accessory Designer of the Year by African Fashion International, Vogue Italia’s top 10 jewellery brands, and is regularly featured in global publications.
Giselle Mac Donald is the founder & creative director of Guatemalan lifestyle brand Nada Duele. Nada Duele is synonymous with ethical craftsmanship and contemporary design. Nada Duele collaborates with master artisans throughout Guatemala, crafting practical and versatile objects to preserve traditional craftsmanship and promote job creation in the region. Committed to ethical production, Nada Duele creates beautiful products that cause no harm during or after their creation, exemplifying the meaning behind its Spanish name, 'nothing hurts.'
Marylène Dalle is a Creative Strategist & Founder of Nela Magazine. She helps creative brands (re)define their marketing and ads strategies for success. Launching a magazine specialized in art and design has enabled her to foster collaborations with diverse brands and deepen her expertise in the creative industry. Beyond work, she is committed to supporting and championing art and culture as a member of the Young Philanthropist Circle at the Montreal Museum of Fine Art.
We recently led a coaching program on boosting sales in the EU and UK with more than 600 entrepreneurs in interior design & fashion sector from more than 80 countries for the SheTrades Programme of the International Trade Center, the joint agency of the United Nations and the World Trade Organization.
We invite institutions, solution providers, and innovators to join us in creating a sustainable and empowering ecosystem for rising impact entrepreneurs worldwide.
Partner with us to offer scholarships and enhance the access to our coaching series. Together, we can support the growth of brands and increase sales for impact-driven companies worldwide, driving meaningful change and growth.