Phetoho Rug by Barali at White Label Project
Phetoho Rug by Barali at White Label Project
Phetoho Rug by Barali at White Label Project
Phetoho Rug by Barali at White Label Project
Phetoho Rug by Barali at White Label Project

Phetoho Rug

Regular price900.00 EUR
Tax included. Shipping calculated at checkout.
  • Worldwide shipping from Sweden & Germany

Visit our Made to Order Page for more information on the order flow and production process. 

The Phetoho rug by Lesotho-based design brand Barali is made from a 100% hand spun mohair yarn sustainably sourced from Angora goats by women artisans in the mountains of Lesotho.

Introducing our Phetoho Rug:

"I spent most of my afternoons in Sekamaneng, getting up to childish mischief with my brother. On occasion, we would steal glimpses of the female initiates at a neighbor’s house dancing. I remember being awe-struck, seeing them gather in a circle, wearing these intricately beaded veils.

The design of the Phetoho Rug is inspired by those veils, and the name is inspired by the change that the female initiates go through. But in a sense, this rug is an ode to my childhood."

Size: Length 140 cm, width 60 cm

Color: White, Beige & Black

Material: 100% mohair

Do not machine wash, bleach or tumble dry. Use mild detergent. Never pull or wring. Lay flat to dry.

  1. Order is placed
  2. Raw materials are sourced to match production needs
  3. Item is handcrafted by artisans
  4. Item undergoes quality control and is shipped with a trusted carrier.

Visit our Made to Order page for more information.

Made to Order item is shipped within 10 weeks from order placement.

VAT is included in the price. Deliveries to non-EU countries might come with extra taxes and import duties that the customer must cover.

To find details regarding returns and refunds for custom-made items, kindly refer to our Return Policy.

Meet Barali

Barali is a sustainable homeware brand founded by Mookho Ntho, Creative Director and Moliehi Mafantiri, Operations Director, in Maseru, Lesotho. All products are made from either 100% mohair from Lesotho or blended with wool from South Africa.

As an upcoming visual artist Mookho Ntho specialises in surrealist paintings. Her early works explored themes of social activism, poaching and famine. But now, Key aspects of her work include fashion, and the use of bright colour to evoke emotions. A large part of her art is driven by the need to create visuals, which she did not see of black people in mainstream media, especially black African women, during her upbringing. She is represented by Undiscovered Canvas, a company that promotes African creative industries in Europe. Her motto is "Create with Intent".

Moliehi Mafantiri is an anthropologist in learning with a deep passion for anthropology, gender equity, and geography. As a young Africa woman, she was motivated to raise awareness about sexual harassment and assault. Thus, she considers one of her biggest achievements to be co-founding a campaign, TooTaboo, that addressed those social issues and sought to educate people on consent and sex.



TEAM: 2 founders + 30 artisans.

LOCATION: Maseru, Lesotho.

MATERIALS: Mohair carpets and throws.

TECHNIQUE: Handspun the mohair fibers into yarn, dye them, and weave them.

IMPACT: The founders produce their designed pieces with the local artisan businesses in Lesotho reviving traditional Basotho weaving techniques.

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