“Pichulik is inspired by the intimate relationships women have with jewelry – it speaks of her travels, her mother or grandmother and the people she has loved. We celebrate Africa and see jewelry and ornamentation as a sacred conduit for healing, community and
Pichulik is a South African brand for handcrafted jewelry. founded by Katherine-Mary Pichulik in 2012 in Cape Town.
All materials are sourced within Africa while the design pieces are made in Woodstock, Cape Town. The iconic ropes, which are made by local crafters, are combined with signature stones from across the African continent. Pichulik predominantly uses overruns of Polypropylene rope (PPM) number 5 on the recyclable chart. These over-runs are the excess from the yachting and sailing industry. The other components include glass beads, hand carved agate and carnelian from Ghana, and semi-precious stones sourced locally. All off-cuts from crafting are used for producing new pieces of jewelry.
With respect to the sustainability of Pichulik’s business model Katherine states: “In terms of overall development, I also have an education programme for our crafters, so for example, the woman who has been with me the longest currently is undertaking a Business Management Diploma through evening study courses which are paid for by the business. I also provide the women with regular readings which focus on self-development and self-actualization. What I am really excited about and what really motivates me is not just this notion of employment, but instead the empowerment of women, and cultivating a real sense of self-esteem and self-worth, and a feeling that you really can ascend out of your current personal circumstances.”
Pichulik provides full time employment for a team of 13 women in Cape Town, South Africa. The brand offers trainings and readings to empower its staff members.
With every purchase of a jewelry piece by Pichulik you not only support the growth of the brand but WLP also directly contributes its profits to business education programmes for the staff members of the brand.
Read more about White Label Project’s commitment to support brands and their communities by sharing its profits.
More about the communities they work with:
Wayuu communities are based in the in the northeastern Colombian peninsula La Guajira. There are over 140.000 Wayuu people in Colombia with over 290.000 in Venezuela. Women make a significant income contribution to their households through their weavings using different techniques, designs and colours.
The Wayuu tradition of weaving comes from Waleker, a spider that taught the Wayuu women how to weave. After her first menstruation, the girl begins 'blanqueo', a rite of passage during which her mother and grandmother teach her everything about being a woman, including the art of weaving and crocheting. A Wayuu woman continues to refine her crochet skills throughout her life.
The Wayuu fabrics with their hand-stitched, colorful kanás – weaving designs – represent the elements of the society and daily life of these indigenous people, as well as elements of their cosmology and natural environment, such as the universe, flowers, animals.