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By Indian brand Obataimu.
We see a future where touch re-emerges as our primary instill. Infants are wrapped in swaddles to simulate the safety of a womb. Children hold on to their security blankets—as adventure companions. This blanket is a tool for grown-ups to ‘switch-off’, and take a digital detox. We want to provide your body with an immediate environment for relaxing physically and mentally.
You may extend it to yourself as a gesture of self-love. Intended for nap-spurts at any point, day or night, it is double-sided. One side is an Areomul (cool and light as air); the other is a Naked Slub (cozy and soft as a baby’s bottom). The length, breadth, and stretchiness have been adapted to wrap around you and occupy the weight of a human hug. The tighter the wrap, the tighter the hug.
Obataimu is a fashion label and design studio founded by Noorie Sadarangani. She created Obataimu by drawing inspiration from the Japanese Wabi-Sabi philosophy, a movement that empowers "slow art", and Shibui, a focus on the charm and challenge of simplicity in design. More than a brand, more like a school, this atelier sells hand-stitched stationery and custom-made garments. Fabrics are hand-dyed into unisex, fluid, and comfortable silhouettes.