Story & Highlights
FOUNDER: Sydney Emeka Nwakanma
TEAM: Founder & 3 tailors.
LOCATION: Kenya & Nigeria
MATERIALS: Upcycled fabrics
Emeka's clothing is founded on the principle of resourcefulness, utilizing existing materials and upcycling items that would otherwise be discarded as waste. As a result, they strive to promote a more circular approach to business and raise awareness about the environmental impact of the fashion industry. The founder Sydney believes that the transformation of discarded materials into valuable products is not only an ingenious way to reduce environmental impact but also a means to elevate the quality of life for individuals within their communities.
With a clear focus on fostering sustainable development, Sydney's project stands as a beacon of hope for communities that have historically faced economic challenges. By exploring novel ideas of sustainability and implementing them in practical ways, Emeka aims to redefine how African communities engage with their resources, unlocking untold opportunities for growth and prosperity.
Beyond the tangible benefits of economic empowerment and waste reduction, Sydney's project serves as a cultural bridge, bringing together the diverse influences of Africa and Europe. It embodies the fusion of traditions, ideas, and creativity from these two continents, reflecting the complex tapestry of Sydney's own heritage. This unique fusion not only enriches the creative process but also allows for the creation of distinctive, culturally-inspired products.