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EMPOWERING WOMEN THROUGH ECOMMERCE
White Label Project is a concept store, community and service platform for impact-led design brands and artists from all over the world. Founded by Ann-Kathrin Zotz & Caroline Foerster in 2019, it aims to empower women through e-commerce and challenge unsustainable trade norms such as white labelling.
The store offers carefully curated luxury fashion, art pieces and interior design items from over 40 impact brands and artists worldwide, ranging from Bogota and Mexico City to Nairobi, Cape Town and Mumbai.
WLP works with the new generation of contemporary design entrepreneurs all sharing the same ambition to preserve artisanal traditions by bringing them into a modern design context, generating stable incomes for the crafters behind each product and using natural fibres and sustainable materials.
We collaborate with the next generation of women change makers to scale their impact, level up their brands and connect to a global community of sustainable design enthusiasts.
Our mission
is to empower women through e-commerce across the globe. We want to maximize local incomes through brand building and enabling direct to consumer sales. We facilitate the systems and services needed to boost and internationalize e-commerce businesses globally.
We aim to deconstruct norms in international trade, especially common practices in the fashion and design industry such as the exploitation of nature and people, their culture and traditions. Instead, we want to inspire the appreciation and celebration of culture, conservation of nature and economic empowerment of women.
OUR GUIDING PRINCIPLES
- Mobilise women as change makers.
- Preserve artisan techniques and knowledge.
- Create jobs and stable incomes.
- Promote sustainable materials and dyes.
- Foster responsible consumption.
What we do
Concept Store
A digital design destination that combines thoughtful curation and engaging storytelling with the opportunity to explore the brands, artists, and craftspeople behind the products.
Advocacy
We spotlight the issues closest to our hearts: empowering women, promoting cultural appreciation, and advancing sustainable fashion and design.
Community
A global community platform where impact brands connect and learn from each other and mutually support the acceleration of their brands.
Advisory
Customized advisory services designed to develop and promote impact-driven brands, enhancing their positioning and success in the international market.
The Team
ANN-KATHRIN ZOTZ
Co-Founder & Co-CEO
Meet Ann-Kathrin, a powerhouse Development Economist and entrepreneur with a decade of experience in championing green and ethical trade with the United Nations. Her special focus? Elegantly merging sustainable fashion & design with economics, powering small and medium-sized enterprises worldwide. Her work, extending across 20 countries, is a testament to her commitment to sustainable trade.
Location: Frankfurt a. M., Germany
CAROLINE FOERSTER
Co-Founder & Co-CEO
Meet Caroline, a savvy brand strategist and entrepreneur with a decade of consulting experience from top agencies around Europe. Caroline has been the creative spark behind international consumer brands, non-profits, and tech start-ups from Stockholm to London and Berlin. When she's not co-steering the ship at White Label Project, she curates brand narratives at her own consultancy, Studio Foerster.
Location: Stockholm, Sweden
Chanawan Kao Danpan
E-Commerce & Partnerships Associate
Meet Kao who is supporting us with e-commerce and partnerships. With a passion for sustainability and innovation, she excels in driving events and communities. As the co-founder of Flower Matter, she brings hands-on startup experience and a strong commitment to creating sustainable solutions.
Location: Berlin, Germany
Giselle MacDonald
Project & Design Partner
Meet Giselle, the founder of and the lead designer behind our partner brand Nada Duele, which shines with its strong emphasis on sustainability, using ethically sourced materials like recycled brown glass handblown by master artisans in Quetzaltenango, Guatemala. Giselle is joining us to spearhead projects and community-building initiatives in Central America.
Antigua, Guatemala
ISHAN SHEKHAR
Tech Advisor
Meet Ishan, our resident tech advisor. Armed with over a decade's worth of tech experience from Mumbai to Stockholm, Ishan infuses White Label Project with his expertise, supporting our e-commerce operations with savvy technological insights.
Location: Stockholm, Sweden
Jasna Lohr
Art Curator
Meet Jasna, a visionary curator and creative force with extensive experience in producing captivating visual experiences. As the co-founder of mynt.art and Art Curator at WLP, she combines creativity with strategic execution and connects people with ideas. Her work is driven by a relentless pursuit of new narratives, a deep commitment to innovative aesthetics, and a passionate search for inspiring artists and their works.
Location: Berlin, Germany
Marta Knas
Meet Marta, our Social Media Expert with a background as a video producer as well as founder of design agency UNFOUND Studio. She specializes in art direction & content production with focus on fashion, beauty, design & travel. Formerly, she worked as a journalist for titles such as Trendland or i-D as well as a video producer for Vogue Polska.
Location: Warszaw, Poland
Anna Lena Braun
Associate Project and Partnerships Manager
Meet Anna Lena, our Associate Project and Partnerships Manager who is passionate about fair supply chains, artisanal craftsmanship, and connecting diverse stories and people. With experience in sales and brand marketing for fashion and textile brands, as well as sustainable trade at the United Nations, she remains deeply committed to the makers behind every product.
Location: Berlin, Germany
Polina Sell
Logistics & Customer Service
Location: Hamburg, Germany
