About WLP

Our mission:

Empowering women through sustainable e-commerce

We collaborate with the next generation of female change makers to scale their impact, level up their brands and connect to a global community of sustainable design enthusiasts.

The idea behind WLP

White Label Project is a digital concept store and community platform for the most exciting female-led impact brands in fashion & design from around the globe. White Label Project was founded by Ann-Kathrin Zotz & Caroline Foerster in 2019 to empower women through e-commerce and deconstruct unsustainable norms in international trade, such as white labelling.

White Label Project is an invitation to a virtual trip around the world through the lens of design - a place where design enthusiasts can find carefully curated creative luxury fashion pieces and home design objects by more than 35 female-led design brands from across the world, ranging from Ghana over South Africa to Mexico and India. 

We work with the new generation of contemporary design entrepreneurs all sharing the same ambition to preserve artisanal traditions by bringing them into a modern design context, generating stable incomes for the crafters behind each product and using natural fibres and sustainable materials.
What we do:

The Concept Store

A digital design destination with inspiration and storytelling in focus combined with the possibility to explore the brands and crafters behind the products.

The Services

Customised logistics & marketing services aimed at the development and promotion of impact brands to support their positioning on the international market.

The Brand Lab

A community platform where impact brands connect and learn from each other and mutually support the acceleration of their brands by benefitting from joint opportunities. 
WLP in numbers:

A global community of impact brands


Explore all impact brands and the stories behind:


Empowering women through sustainable e-commerce

We aim to deconstruct norms in international trade, especially common practices in the fashion and design industry such as white labelling and exploitation of cultural traditions and people. Instead, we want to inspire the appreciation and celebration of culture and empowerment through branding. By providing impact-brands from all over the world a platform to directly to showcase their brands and telling their story to end-customers. In this way, brands control the story told and can be appreciated for the creativity, the craftsmanship, the culture and traditions which lead to the final products presented. 

The impact brands we work with are inspiring examples on how to celebrate local culture with inclusive and participative design processes and respectful integration of cultural traditions. They are also reviving ancient sustainable practices involving the use of certain natural resources for textile production and dying processes.

Our guiding principles:

1. Mobilise women as change makers
2. Preserve artisan techniques and knowledge
3. Create jobs and stable incomes 
4. Promote sustainable materials and dyes  
5. Foster responsible consumption

Let's talk about:


Globally women are underrepresented and undercompensated in the economy, especially in the Global South. Empowering women through traditional crafts, especially in the Global South, is crucial to economic sustainability and community growth. By modernizing these crafts and creating new income streams, women can transform their social status, increasing their decision-making power within their households and communities. Utilizing e-commerce to showcase their work not only locally but globally multiplies this impact, fostering a cycle of empowerment and economic upliftment.

Local value creation

White labelling, a common practice in international trade where identical products are sold under different brand names, often leads to the anonymization of artisans and craftspeople. This practice can disconnect consumers from the true origins and traditions of the products, and worse, result in cultural appropriation without fair compensation. By enabling brands to directly communicate their unique story to consumers, we want to challenge this notion of white labelling, intending to maximize local incomes and restore the rightful recognition to the original creators.
WLP in media:

What others say about WLP

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