White Label Projcet is a celebration of women and design from all over of the world

White Label Project was founded in 2019 by Caroline Foerster and Ann-Kathrin Zotz with the aim to empower women through sustainable e-commerce. When founding the business, the two co-founders asked themselves: How can women derive the highest income locally when selling products? With their respective 10+ years of professional experience in brand strategy and international development, the answer was: by maximizing local value creation through brand building and a direct to consumer sales channel. Moreover, they asked themselves, in which sectors can the highest income for women be generated and decided to start with the fashion and design sector where many women are active: as entrepreneurs, as designers and crafters.

White Label Project exists for the shared passion for women empowerment and design from every corner of the world. Imagine the feeling of finding a small design studio - a hidden oasis of colors and storytelling - behind a cricket stadium in the middle of buzzing Mumbai or follow a woman artisan to her small hut in the middle of the Peruvian Andes only to discover the richness of her craft. 

Now we are a team from Sweden, Germany, India, Chile, Mexico and counting, bringing together different mindsets, skills and the shared mission to bring these amazing stories a little bit closer to you. 

Read more about how it all started

Meet the team


Co-Founder & Co-CEO

Meet Ann-Kathrin, a powerhouse Development Economist and entrepreneur with a decade of experience in championing green and ethical trade with the United Nations. Her special focus? Elegantly merging sustainable fashion & design with economics, powering small and medium-sized enterprises worldwide. Her work, extending across 20 countries, is a testament to her commitment to sustainable trade.

Location: Frankfurt a. M., Germany


Co-Founder & Co-CEO

Introducing Caroline, a savvy brand strategist and entrepreneur with a decade of consulting experience from top agencies around Europe. Caroline has been the creative spark behind international consumer brands, non-profits, and tech start-ups from Stockholm to London and Berlin. When she's not co-steering the ship at White Label Project, she curates brand narratives at her own consultancy, Studio Foerster.

Location: Stockholm, Sweden


Board Member & Tech Advisor

Meet Ishan Shekhar, a valuable member of our board and our resident tech advisor. Armed with over a decade's worth of tech experience from Mumbai to Stockholm, Ishan infuses White Label Project with his expertise, supporting our e-commerce operations with savvy technological insights.

Location: Stockholm, Sweden

Judith Ueberschaer

Judith GÉRALDINE Ueberschaer

E-Commerce & Business Development Lead

Meet Judith, our E-commerce expert who brings over 8 years of global e-commerce experience, including roles with Shopify and the United Nations. Having worked with over 100 businesses across different markets and industries, Judith is now responsible for e-commerce and business development at White Label Project.

Location: Barcelona, Spain

Chanawan Kao Danpan 

E-Commerce & Partnerships Associate

Kao is supporting us with e-commerce and partnerships. With a passion for sustainability and innovation, she excels in driving events and communities. As the co-founder of Flower Matter, she brings hands-on startup experience and a strong commitment to creating sustainable solutions.

Location: Berlin, Germany

Marta Knas

Content Designer

Meet Marta, our Social Media Expert with a background as a video producer as well as founder of design agency UNFOUND Studio. She specializes in art direction & content production with focus on fashion, beauty, design & travel. Formerly, she worked as a journalist for titles such as Trendland or i-D as well as a video producer for Vogue Polska.

Location: Warszaw, Poland

Hella-Louise Speidel

Logistics Coordinator & Customer Support

Hella is the newest member of the our team and takes care of the packing and shipping of orders from our Hamburg location. In addition, she takes care of customer requests and inquiries via email to ensure their satisfaction with our products and services.

Location: Hamburg, Germany

Giselle Macdonald

Project & Design Partner

Giselle is the founder of and the lead designer behind our partner brand Nada Duele, which shines with its strong emphasis on sustainability, using ethically sourced materials like recycled brown glass handblown by master artisans in Quetzaltenango, Guatemala. Giselle is joining us to spearhead projects and community-building initiatives in Central America.

Location: Antigua, Guatemala

Shefali Sahai

Media Intern

Shefali, a Media Studies student at the University of California, Berkeley, is joining us to bring her flair for content creation and PR tasks. Her passion for traveling has led her to work in various countries across four continents, bringing a wealth of global experience to our team.

Location: Stockholm, Sweden

We believe in agile teams and interdisciplinary collaboration. We work with an extended team of advisors, freelancers and collaborators within various disciplines based all around the world.

Want to work with us?