PICHULIK
PICHULIK
Pichulik provides full-time employment for a team of 13 women in Cape Town, South Africa. The brand offers trainings and readings to empower their staff members."
FOUNDED BY
Katherine-Mary Pichulik
Pichulik is a South African brand for handcrafted jewelry. The Cape-Town-based brand was founded by Katherine-Mary Pichulik in 2012.
All their materials are sourced within Africa while the design pieces are made in Woodstock, Cape Town. The iconic ropes, made by local crafters, are combined with signature stones from across the African continent to create unique and elegant jewels.
MEET
PICHULIK
TEAM: 13 full-time employees.
LOCATION: Cape Town, South Africa.
MATERIALS: Upcycled ropes.
TECHNIQUE: Handmade jewelry made with iconic ropes, made by local crafters, combined with signature stones from across the African continent.
IMPACT: Empowerment of staff members and upcycling local materials.
OUR DESIGN
yachting and sailing ropes
Pichulik predominantly uses overruns of Polypropylene rope (PPM) number 5 on the recyclable chart. These over-runs are the bits remaining from the yachting and sailing industry.
glass beads
The other components include glass beads, hand carved agate Ghanan carnelian, and semi-precious stones sourced locally. All off-cuts from crafting are used for producing new pieces of jewelry.
We want to
Empower women
“In terms of overall development, I also have an education program for our crafters, so for example, the woman who has been with me the longest currently is undertaking a Business Management Diploma through evening study courses which are paid for by the business. I also provide the women with regular readings focusing on self-development and self-actualization. What I am really excited about and what really motivates me is not just this notion of employment. Still, instead, the empowerment of women, cultivating a real sense of self-esteem and self-worth, and a feeling that you can ascend out of your current personal circumstances.”
