Obataimu
Obataimu
Basics with a twist. Comfort objects."
Founded by
Noorie Sadarangani
Obataimu is a fashion label and design studio founded by Noorie Sadarangani. She created Obataimu by drawing inspiration from the Japanese Wabi-Sabi philosophy, a movement that empowers "slow art", and Shibui, a focus on the charm and challenge of simplicity in design. More than a brand, more like a school, this atelier sells hand-stitched stationery and custom-made garments. Fabrics are hand-dyed into unisex, fluid, and comfortable silhouettes.
Meet
OBATAIMU
TEAM: self-encouraged everyday people looking forward to expanding their skills.
LOCATION: Mumbai, India.
MATERIALS: Silk, cotton. Self-crafted fabrics.
TECHNIQUE: self-produced techniques developing varied and rich variations of fabrics.
IMPACT: rooted in modernity with a clear vision of craftmanship power, Obataimu develops a comfortable, practical, and elegant line for everyday wear.
"Our school is founded on the Takumi principle of mastery and the 'passing on' of know-how that elevates the status of an artisan in one's trade. Each of our students is in training to be creative pattern makers, not just simple tailors."
We work with
DESIGNERS, TAILORS, AND MASTERS
All exist and thrive in the same little space bringing the concept of "farm to the table" to life. we use the reference to open kitchen because the food industry has made more progress than the fashion industry, in terms of customer awareness and demands dictating better production standards and healthier supply chains. Fashion still lacks open communication between retailers, brands, designers, producers, and farmers —so it is not just a "squeeze" game.
