Brand profile

Lagom produces sustainable pyjamas from lotus and rose fabric. Founded by Parigna and Roshini, Lagom continues an old tradition from South East Asian countries where natural waste is turned into soft and breathable fabrics. Based in Mumbai, the brand focuses on small batch production to reduce waste and promote thoughtful consumption.

FOUNDERS: Parigna and Roshini

TEAM: 2 Founders

LOCATION: Mumbai, India

MATERIALS: Rose fabric, lotus fabric, BCI cotton

TECHNIQUE: Extraction of natural and ecological fabrics

Founded by


Coming from different design disciplines, Parigna and Roshini collaborate to explore the fusion of digital and tactile elements. Their shared goal is to create meaningful products by pushing boundaries in material innovation and system design. The founders' curiosity drives them to work across various mediums, unbound by industry constraints.

The Story

The silhouettes, thoughtfully designed to enhance the flow of the fabrics, allow these pieces to adapt to the wearer's various roles throughout the day. They are intended to become the go-to garments for individuals. The pieces are versatile, ready to be worn in any context, and are designed to make you feel at ease and at home.

The rose petal fiber, a remarkable cellulose fiber, is derived from the byproduct of rose petals and rose bushes. Through a meticulous extraction and processing method, this fiber undergoes transformation into a glossy and plush spinning material that closely resembles silk. Its qualities are truly outstanding - it boasts a lightweight nature, excellent breathability, and is particularly well-suited for wear in hot and humid conditions. This innovative use of natural waste showcases a commitment to sustainable practices and an appreciation for the beauty that can be found in repurposed materials.

The Better Cotton Initiative is the largest cotton sustainability program in the world, that aims to make global cotton production sustainable. BCI works on a grassroots level and engages with farmer communities to promote decent working conditions for farmers, reduce the environmental impact of cotton production, and bring benefits back to farming communities.

Lotus fiber is obtained by slicing the stems of the lotus and extracting the fiber from the center. These are then washed and hung to dry before being spun into yarn. The tradition of transforming this natural waste into fabrics has existed in South East Asian countries for centuries. The process turns natural waste into a soft, breathable fabric that falls impeccably. The yarn for the fabric we use is imported from Indonesia and woven in Kanpur, India.