About White Label Project
We are a digital marketplace and community platform for carefully curated sustainable fashion and interior design brands from all around the world.
Founders: Ann-Kathrin Zotz & Caroline Foerster in 2019
Mission: Empowering women through entrepreneurship & design
Team: 5 team members + an extended team of collaborators and advisors
Based in: Sweden & Germany but working with collaborators and brands worldwide
White Label Project was founded in 2019 by Ann-Kathrin Zotz and Caroline Foerster with the ambition to create an inspiring digital concept store and community for the growing number of mission-driven designers and creatives from around the globe.
White Label Project exists for the shared enthusiasm and love for design and women empowerment as well as for inspiration from every corner of the world. Imagine the feeling of finding a small design studio - a hidden oasis of colors and storytelling - behind a cricket stadium in the middle of buzzing Mumbai or follow a woman artisan to her small hut in the middle of the Peruvian Andes only to discover the richness of her craft.
Now we are a team from Germany, India, Chile, Sweden, Mexico and counting, bringing together different mindsets, skills and the shared mission to bring these amazing stories a little bit closer to you.
Co-Founder & Co-CEO
Ann-Kathrin is a Development Economist, entrepreneur & keynote speaker with 10+ years of experience in promoting sustainable and ethical trade, especially focusing on the internationalization of small and medium-sized enterprises. She worked on international projects across more than 20 countries in Africa, Latin America and Southeast Asia.
Co-Founder & Co-CEO
Caroline is a brand strategist, university lecturer and entrepreneur having spent 9+ years consulting global consumer brands and startups in digital product and brand development in Stockholm, London and Berlin. As co-founder of White Label Project she is committed to driving change in the design and fashion industry and using the power of branding and community to create a more inclusive, sustainable and equal future.
We believe in agile teams and interdisciplinary collaboration. We work with an extended team of advisors, freelancers and collaborators within various disciplines based all around the world.
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