Looking for
personalised consulting?
Looking for
personalised consulting?
personalised consulting?
Join our Coaching Series - 2024 Fall Edition
This fall, White Label Project launch their second digital coaching series for a global community of impact brands.
Our founders, Ann-Kathrin Zotz and Caroline Foerster, along with our expert team and network, will exclusively share insights on transforming a business into a desirable brand, selling online, and exporting to international markets. As entrepreneurs, we understand the challenge of balancing strategic brand development, small budgets, finding the right retailers, and maintaining a compelling online presence while managing daily operations.
That's why we've developed a hands-on consulting program featuring lean and interactive group sessions, powered by our community.
COACHING SERIES I: HOW TO UNLOCK YOUR BRAND
COACHING SERIES II: HOW TO BOOST YOUR ONLINE STORE
COACHING SERIES III: HOW TO GROW YOUR B2B SALES
Participant profile
You identify as a woman and/or are passionate about women's economic empowerment
- Your role: You own or run your own micro, small or medium sized business
- Your mission: You are building a new brand or aiming to take your existing one to new heights.
- Your industry: Fashion, interior design, handicrafts, cosmetics, or any other lifestyle domain
- Your vision: Eager to make your mark worldwide, especially keen on expanding into Europe and the U.S. Market
- Your audience: B2C and/or B2B
Format
- 3-4 Online group sessions per coaching series, distributed over 4 weeks time
- Small groups of 10-15 participants per session
- Each coaching series will be offered in 2 time zones: 10am CET (Africa/Asia/EU) & 5pm CET (LATAM/US/EU)
- Global networking opportunities & a dedicated group chat
- The two coaching series can be booked individually or as a bundle for maximum results.
Time Commitment: 16h/ series over 4 weeks
- 3-4x coaching sessions à 2h per series
- 1-2h of home work per session and preparations in between sessions
- Elective additional sessions (2h)
How to unlock the Power of your brand?
COACHING SERIES I
Course Details
Strong brands tell a unique story in a creative way, connecting with people and bringing real value to the business. This coaching series is designed to equip you with the tools to activate your brand's wow factor, successfully position it internationally against the competition, grow a large and engaged follower base, and master the art of brand marketing.
Dates: One weekly 2-hours session on 5.11./ 12.11./ 19.11./ 26.11. (choose a time slots suitable for you: 10.30 CET or 16.30 CET)
Lead Coaches: Caroline Foerster & Ann-Kathrin Zotz, founders of WLP
Guest Speakers: Waridi Pabst-Schrobsdorff
Questions before you register? Reach us at info@whitelabel-project.com
Course goal: a strategic guide and toolkit for your brand communication
Brand Narrative & Story
Based on your target group, we will work to define your unique story and core elements of your brand, that will give you a foundation for your communication.
Brand Design Ideas & Directions
We will analyse inspiring examples of visual identities and brand experiences of other brands and workshop ideas for your own brand identity.
Sustainability Communication
We will deep dive into the world of sustainability communication, certifications and different ways to credibly and authentically communicate your sustainability efforts.
Communication Strategy & Implementation
We will identify the communication channels with most potential to drive brand positioning and acquisition of customers. Secondly we will draft a hands on plan on how to implement your storytelling - from templates to influencers.
How to boost your online sales?
COACHING SERIES II
Course Details
In today's digital age, having a strong online presence is essential for success. This workshop series is designed to provide you with practical strategies and expert insights to enhance your online shop.
Dates: Dates: One weekly 2-hours session on 5.11./ 12.11./ 19.11./ 26.11. (choose a time slots suitable for you: 10.30 CET or 16.30 CET)
Lead Coach: Judith Géraldine Ueberschaer, E-Commerce Lead, WLP
Guest Speaker: TBD
Questions before you register? Reach us at info@whitelabel-project.com
Course Goal: An online store optimized for conversion
User Experience & Customer Journey
We jointly audit your current online store, map out the customer journey and ideal user flow, coach your own ability to recognise gaps to identify opportunities and design solutions to enhance the customer experience.
Search Engine Optimisation
You will receive hands-on suggestions and actions for on-site search engine optimisation. This includes comprehensive keyword research to improve your site's visibility and ranking on search engines.
Email Marketing
We will work with you to audit your current email marketing strategies, identify areas for improvement, and design solutions to increase engagement, conversion rates, and customer retention through effective email marketing.
How to Grow your B2B sales
COACHING SERIES III
Course Details
This course provides a comprehensive guide to mastering B2B sales, covering essential aspects from understanding different kinds of buyers and sales models to pricing strategies and trade fair preparation.
Dates: One weekly 2-hours session on 7.11./ 14.11./ 21.11./ 28.11. (choose a time slots suitable for you: 10.30 CET or 16.30 CET)
Lead Coaches: Caroline Foerster & Ann-Kathrin Zotz, founders of WLP, Judith Géraldine Ueberschaer, E-Commerce Lead, WLP
Guest Speakers: Mark Kwami
Questions before you register? Reach us at info@whitelabel-project.com
Course Goal: A successful B2B sales strategy
B2B Sales Models & Pricing Strategies
Learn about different B2B sales models and pricing strategies, while exploring which options are best suited for your business. Develop skills to navigate price discussions to gain and maintain long-term buyer relationships.
Trade Fair & Event Preparation
Learn to navigate the extensive range of trade fairs and industry events. Gain insights on how to best prepare for a trade fair, including strategies for approaching buyers, selecting the right hall, designing your stand, and planning your samples.
B2B Marketing
Understand the key features of a successful B2B e-commerce site, including best practices for user experience and navigation. Learn to design effective marketing materials like brochures, line sheets, and catalogues. Create compelling content, such as case studies and blog posts, to engage and educate customers.
the coaches
Caroline Foerster
Caroline Foerster co-founder & Co-CEO, White Label Project, is an experienced creative brand strategist, university lecturer. She has 10+ years of experience consulting creative consumer brands across various industries, sizes and geographies, but holds a particular passion for purpose-driven and newly started companies.
"I thrive in international contexts, love to collaborate, and strive to create value-adding and actionable strategies, that have real impact on a business and deeply connect with their customers“.
Ann-Kathrin Zotz
Ann-Kathrin Zotz, co-founder & Co-CEO, White Label Project, is a development economist with 10+ years of experience in private sector development. Having worked with the United Nations in 20+ countries around the globe, she will share her rich insights into internationalizing green and ethical businesses.
"I am fascinated by businesses which are holistically sustainable - economically, environmentally and socially. They are the future! Unleashing their full potential is my passion."
Judith GÉRALDINE Ueberschaer
Judith Géraldine Ueberschaer brings international e-commerce expertise from roles at White Label Project, Shopify and the International Trade Centre. With a proven record in advising online businesses across EMEA, LATAM, and Asia, she is passionate about driving growth strategies and market expansion.
"Empowering entrepreneurs with e-commerce skills for global growth is my passion, and I firmly believe in the power of collaboration to amplify impact. By fostering strong communities across borders, we access new audiences while optimizing costs."
CHANAWAN KAO DANPAN
Kao contributes as a community manager, facilitating learning and knowledge exchange between participating brands to boost collaboration and growth. As the co-founder of Flower Matter, Kao combines hands-on startup experience with a strong commitment to creating sustainable solutions.
Our Scholarship
We offer 15 full and 15 partial scholarship (50% discount) to a selection of applicants (i.e. 10 spots in total per coaching topic). The scholarship is meant for businesses that do not have the financial means to participate and are highly motivated to build their brands and grow a successful online shop.
Selection criteria:
- Based in a least developed country or developing country
- Women-led and/or owned
- 1-3 years in business
- 5 full time employees max.
- Create positive change locally
Applications for the Scholarship are on a first comes first serves basis for the remaining slots.
the guest speakers
Waridi Pabst-Schrobsdroff
Waridi (Wardah) Pabst-Schrobsdorff has made a lasting impact on the international fashion scene. Originally from Kenya and based in Berlin since 1993, she has excelled as a model, mentor, and advocate for African fashion. She is the founder of Fashion Africa 254 empowering emerging African designers to succeed in the international fashion industry.
Waridi also continues to write for renowned magazines like Vogue and plays a vital role in shaping Berlin Fashion Week since 2009.
Mark Kwami
Mark Kwami is Design Lead of MADE51, an initiative by the United Nations Refugee Agency (UNHCR) to empower refugee artisans, and Senior Consultant for international organizations and companies.
MADE51 empowers refugee artisans around the world by connecting them with global markets, spotlighting their traditional crafts while generating income and fostering independence.
Pricing
One coaching series
Join one coaching series with a total of 4 expert sessions and focus on one strategic area in particular.
Price: 450 EUR (excl. VAT)
Please note that non-EU businesses and non profit organizations are exempt from VAT.
What is included:
- Participation in 4 expert guided coaching sessions within one series
- All coaching materials (presentation, templates, references, etc.)
- Networking with peers and coaches via chat
- Becoming part of our extended WLP community & network
Smart Bundle 2
Join both coaching series in parallel and make use of the synergies between the two strategic areas.
Price: 800 EUR (excl. VAT)
Please note that non-EU businesses and non profit organizations are exempt from VAT.
What is included:
- Participation in 8 expert guided coaching sessions within the two series
- All coaching materials (presentation, templates, references, etc.)
- Networking with peers and coaches via chat
- Becoming part of our extended WLP community & network
Smart Bundle 3
Join both coaching series in parallel and make use of the synergies between the two strategic areas.
Price: 1100 EUR (excl. VAT)
Please note that non-EU businesses and non profit organizations are exempt from VAT.
What is included:
- Participation in 12 expert guided coaching sessions within the two series
- All coaching materials (presentation, templates, references, etc.)
- Networking with peers and coaches via chat
- Becoming part of our extended WLP community & network
Please not that you registration is binding after confirmed payment. You can cancel your registration until 05 October for a full refund and 15 October for 50% refund. We do understand, that sometimes life happens, so in case you cannot participate in the coaching series after that, please write us and we can see if we can sign you up for the next cohort in early fall instead.
Testimonials
Do you want to become a partner?
We invite institutions, solution providers, and innovators to join us in creating a sustainable and empowering ecosystem for rising impact entrepreneurs worldwide.
Partner with us to offer scholarships and enhance the access to our coaching series. Together, we can support the growth of brands and increase sales for impact-driven companies worldwide, driving meaningful change and growth.
