„We want to Re-imagine, Re-invent, and Re-generate the artisanal craftmanship of rug making and share it with the world.“
- Omar Marhri, Wadood Suberu and Salman Abukar
- 20 full time employees
- Kenitra, Morocco
- Knotted Moroccan rugs
SËBOU was founded by Omar Marhri, Wadood Suberu and Salman Abukar. SËBOU is a Swedish design company founded in Sweden in 2019. The brand wants to reinvent the artisanal craftmanship of Moroccan rug making. SËBOU‘ designer Omar grew up around rugs and taking an interest in the art and craftsmanship of rug making from a very early age. For thousands of years, the Moroccan Berbs have been knotting carpets in the same way with the same historical designs and materials.
As a designer Omar, became genuinely inspired by the Swedish rug and tapestry designer Märta Måås-Fjetterström’s art of weaving. SËBOU is trying to challenge weaving together the past and the present, innovation and tradition, the subtlety of Scandinavian design and the vibrancy of Moroccan culture, to bring to life one-of-a-kind, handmade rugs. Just like the Sebou River, which gave the brand its name, traversing from the mountains of northern Morocco down to the city of Kenitra and out into the Atlantic Ocean, giving water and life to the area, and the people, around it.
SËBOU works with around 20 women artisans from the city of Kenitra in Morocco. The rugs from our the Cherouitte collection are made from leftover fabrics from the fashion industry. SËBOU buys the textiles in bulk from factories in Morocco or sources them through brand collaboration such as with the shirt brand Eton, Twelve Pieces and The Brooklyn Circus by using their old samples, returns, and leftover to create capsule collections.
SËBOU pays fair wages to its weavers and contributes to an improved access to education in the weavers' communities
More about the craftmanship:
The history of Moroccan rugs dates back thousands of years, and traditionally, Moroccan rugs have always been woven by tribal peoples for their utility rather than for decorative purposes. Moroccan rugs may be very thick with a heavy pile, making them useful for the snow-capped Atlas Mountains, or they may be flat woven and light as to suit the hot climate of the Sahara desert.
The nomadic Moroccans and Berber tribes used these pile, knotted, and flat-woven carpets as bed coverings and sleeping mats, as well as for self-adornment, and burial shrouds. Some of these rugs were also used for saddle blankets. Amazing aspects of Moroccan rug art is how the weaver succeeds to unveil their profound desire of intimate self in abstract, geometric, and symbolic forms.
The whole composition of the Moroccan rug is often dedicated to birth or fertility in general. In many rugs, the sequence of motifs indicates the course of an event. It may then appear as a mirror of feminity and of the phases in the life of a woman. In some cases with a little imagination, one can clearly recognize childhood and virginity, bridal state, union, pregnancy, birth pains, birth, and the newborn child.
With every purchase of a rug by SËBOU you not only support the growth of the brand but WLP also directly contributes its profits to supporting the weavers behind each product.
Read more about White Label Project’s commitment to support brands and their communities by sharing its profits.