They are more than just the memories of me growing up around them. Every single rug has its own story, the people behind the knotting and weaving have a story. The lifestyle and process of the making have a story."
Born in Stockholm, Sweden, to Moroccan parents. At the age of 3, his family moved to Morocco, they stayed for 7 years. Here, his love for handcraft was born.
Omar's grandmother, a bloodline Berb, had a house filled with handmade rugs, a meeting point for all the family. Omar took it upon himself to care for and maintain the rugs. While his family considered it a chore, he created his own playground with colors and saw the opportunity to give back to something that had given him so much: preserve their delicate, handcrafted intricacies. He soon discovered a way to recycle and reuse fabric with this perfected handcraft.
After moving back to Stockholm and studying Economics, far from the creative side, Omar introduced his vision of a more sustainable and recyclable lifestyle and, in 2019, Sëbou was launched.
TEAM: founder + local artisans.
LOCATION: Morocco and Sweden.
MATERIALS: Handpicked high-quality threads.
TECHNIQUE: All carpets are hand-knotted in Morocco.
IMPACT: These rugs aim to combine the designer's background: Morocco and Sweden.
“I’m having fun every day, playing with unlimited colors and patterns. Thankfully I have the opportunity to be able to translate a vision, emotions, and memories together with our colorful culture, respected skill, and beautiful handcraft. That also has been passed on for generations by the women who are the entrepreneurs behind these creations. Not only do we have the opportunity but we have a responsibility as third culture kids to combine and care for what generations before couldn’t.”
Upcycled Fabrics into Handmade Rugs
Cherouitte = shreds
At SËBOU, we use leftover textiles from all over Morocco that we recycle and create our Cherouitte rugs. Once we have obtained and selected the shreds, we continue to hand knot them in a colorful and new-come-to-life carpet.