"When I think of Morocco, I feel it's red warm earth running through my fingers, knowing this is where my hands belong. This is where my hands unfold their destiny."
Samira Mahboub & Zaid Charkaoui
Samira and Zaid started Limala as a way to connect to their Moroccan heritages as well as allow them to share their understanding of Morocco with the world. They travelled through the Atlas mountains in search for places known for their their artisanal communities specialising in rug making, and are now co-creating with small family businesses.
WE WORK WITH
Women artisans & indigenous communities
Understanding the responsibility that comes along with engaging with Moroccan artisans, our core mission is to have a mutually uplifting work relstionship with the artisans we work with, finding ways to deconstruct the postcolonial economic dependency of these rural communities.
We are building an inclusive, mindful and conscious community with our customers and collaborators through Limala.
Limala is celebrating Moroccans' artisanal culture via highlighting the beauty behind the art of rug making within broader cultural storytelling.