"We want to convey the value of our hands and highlight the natural beauty of each material. We like things as they are. We admire the simplicity and we believe that a simple world is better. This is the source of our inspiration."
Caralarga is a Mexican brand for handcrafted jewelry founded by Ana Holschneider. The two artisans María del Socorro Gasca Chalqueño and Inés Hernandez Estrada lead the design process which aims at preserving the essence and highlighting the benefits of natural materials such raw cotton by transforming it in high quality handmade jewelry and interior design objects.
The workshop of Caralarga is based in the historic building of the "Hércules" yarn and textile factory in Querétaro, Mexico. The factory from 1846, which still occupies parts of the complex, provides for the raw cotton fibers which Caralarga turns into handmade jewelry. Every month begins with a visit to Hércules where Francisco, who has been working there for more than 20 years, helps the team choose the right threads based on their thickness and quality. The threads are subsequently taken be gummed to acquire its texture. When this process is finished, the thread is stored on a giant steel reel. This way it prevents from tangling. Later, the thread is cut and rolled into a big "Oaxaca cheese" type of ball to make it easier to bring into the workshop and start with the creative design process.
In its line production, Caralarga employs 12 women from the Hércules neighbourhood around the workshop in Querétaro. Caralarga pays a sustainable income and supports its employees in further developing their skills in producing its unique design pieces.
More about the communities they work with:
Taller Maya is a Mexican brand for artisanal products which emerged from the “Fundación de las Haciendas del Mundo Maya” (“Foundation of Households of the Mayan World”). Being aware of the great heritage of Mayan culture in artisanal mastery, the Foundation created entrepreneurial programs that helped artisans by giving them the basic tools, and training to ensure a sustainable income from using their knowledge and preserving their traditions. In this way, Taller Maya was established, which today works with 200 artisans from 40 indigenous Mayan communities in the Yucatan Peninsula to create social and economic development opportunities through community self-management and the promotion of community participation.
The pieces featured by White Label Project are the result of the collaboration of Caralarga and Taller Maya for the Ancestral capsule collection. The collection pays tribute to Mayan cosmology and wisdom of nature.
With every purchase of a jewelry or interior design piece by Caralarga you not only support the growth of the brand but WLP also directly contributes its profits to alleviating poverty of communities in rural areas of Mexico by providing access to water and electricity as well as health and education. Caralarga adds another 10% of its own profits generated from the WLP orders to these projects.
Read more about White Label Project’s commitment to support brands and their communities by sharing its profits.