Pichulik provides full-time employment for a team of 13 women in Cape Town, South Africa. The brand offers trainings and readings to empower its staff members."
Pichulik is a South African brand for handcrafted jewelry. founded by Katherine-Mary Pichulik in 2012 in Cape Town.
All materials are sourced within Africa while the design pieces are made in Woodstock, Cape Town. The iconic ropes, which are made by local crafters, are combined with signature stones from across the African continent.
TEAM: 13 full-time employees.
LOCATION: Cape Town, South Africa.
MATERIALS: Upcycled ropes.
TECHNIQUE: Handmade jewelry made with iconic ropes, made by local crafters, combined with signature stones from across the African continent.
IMPACT: Trainings and readings to empower their staff members, upcycling.
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“In terms of overall development, I also have an education programme for our crafters, so for example, the woman who has been with me the longest currently is undertaking a Business Management Diploma through evening study courses which are paid for by the business. I also provide the women with regular readings which focus on self-development and self-actualization. What I am really excited about and what really motivates me is not just this notion of employment, but instead the empowerment of women, and cultivating a real sense of self-esteem and self-worth, and a feeling that you really can ascend out of your current personal circumstances.”