"My idea is to explore different artisanal techniques around India, and create simplistic, beautiful yet usable products. With the first collection - 42 Nutan - I have developed a range of digitally printed scarves, dipped in nostalgia, inspired by my childhood memories of the time I spent at my grandmother's house."
The multidisciplinary design studio Pari Pari was founded by Parigna Desai in 2020 in Mumbai, India.
Parigna specializes in textile and surface design and focuses on Indian artisanal techniques and materials and believe that preservation is necessary and possible through renewal. Each technique is studied in depth to learn its range, roots and limitations.
ABOUT PARI PARI
1 founder & 60 artisans
LOCATION: Mumbai, India
TECHNIQUE: Digitally Printed Silk
IMPACT: Reviving ancient traditions, exploring new natural materials & providing work with local artisans
The goal is to support the art and the artist and make sure that those communities have better opportunities and are able to sustain themselves or rather thrive.
Behind the collection
Parigna's tells about the inspiration for her first collection of 100% slik scarves - 42, Nutan: "The collection represents the emotions of a 5-year-old as she plays her days away at her grandmother's house. Walking down memory lane through every room and corridor, reminiscing. The white wall was never white. The red swing always meant more. Drawing from her nani's embroidery and put back together with Sol Lewitt's method, the prints are dipped in nostalgia and speak with a personal colour and texture."