LIMALA

"When I think of Morocco, I feel it's red warm earth running through my fingers, knowing this is where my hands belong. This is where my hands unfold their destiny."

Founded by

Zaid Charkaoui & Samira Mahboub

Together we have found a way to create a project that reflects both of our combined passions while paying tribute to our beloved Morocco.

MEET

LIMALA

TEAM: 2 founders + 35 artisans.

LOCATION: Berlin & Atlas Mountains, Morocco.

MATERIALS: Local organic wool.

TECHNIQUE: Handknotted rugs.

IMPACT: Empowering local women & indigenous communities.

Although we love colors and geometric Amazigh symbols & patterns, we equally are into our simple Bin Ourain Rugs. Bin Ourain is known as the Mother of the Amazigh rugs which are classic masterpieces."


Samira Mahboub

Our design

The Mother of the Amazigh

"Although we love colors and geometric Amazigh symbols & patterns, we equally are into our simple Bin Ourain Rugs. Bin Ourain are known as the Mother of the Amazigh rugs and are classic masterpieces"

Cultural storytelling through rugs

The Diamond Shape - an ancient Amazigh symbol of protection. The symbols are rooted in the history and are a way of cultural storytelling.

WE WORK WITH

Women artisans & indigenous communities

Understanding the responsibility that comes along with engaging with Moroccan artisans, our core mission is to have a mutually uplifting work relstionship with the artisans we work with, finding ways to deconstruct the postcolonial economic dependency of these rural communities.

We are building an inclusive, mindful and conscious community with our customers and collaborators through Limala.