'Have you ever breathed, chewed, or tasted coca leaves?' I asked Bertrand Duchaufour, whom I wanted to inspire for the project at a meeting in Paris."
Like the brand, Beatrice Graf is of German-Peruvian origins. She exists in a liminal space between both cultures; she now resides in Munich and works as Senior Editor at VOGUE.
A collaboration between parfumeur Bertrand Duchaufour and her yearning to seize the Incan history led to the creation of unique fragrances. Together, they set out on the path of the Inca for this very personal project. Because of its intimate ties with Peru, Casa De Coca supports initiatives focusing on education.
CASA DE COCA
TEAM: founder + parfumeur + designer.
LOCATION: Peru and Germany.
TECHNIQUE: bottled by hand, the design of the flask is topped by a modern metal gem as a cap, which outlines the natural structure of a coca leaf. The colors of the flasks reflect the aura of the specific perfumes.
IMPACT: deliver a unique combination between history and culture.
PARFUMEUR BERTRAND DUCHAUFOUR
Renowned French perfumer Bertrand Duchaufour is the creator behind the fragrances. He is known for his work for Dior, Givenchy, and Comme des Garçons, Duchaufour, and his extravagant and multi-layered signature. The sites of Machu Picchu and Sacsayhuaman have been a travel destination for Bertrand Duchaufour since his youth. For Casa De Coca, he newly interpreted the Inca universe with a modern vision. Somehow, Casa De Coca was also a matter of heart for Bertrand Duchaufour.
DESIGNER CHRISTIAN VON DER HEIDE
The look of the brand, as well as the design of the bottle, were created by Hamburg-based product designer Christian von der Heide. Christian von der Heide represents a sophisticated product language. His collaborations include designs for Dita Von Teese Parfumes, Mafalda von Hessen or Y3, and the collaboration between Adidas and Yohji Yamamoto; with Beatrice Graf, he shares an interest in extraordinary and innovative aesthetics. Casa De Coca is another highlight.
MAGIC IN A BOTTLE
Casa De Coca uses exclusive oils for the creation of the perfumes, which are blended in a factory in France’s Grasse, the world center of Haute Parfumerie. The fragrances contain elements of the Inca tradition, such as pink pepper oil, which is directly brought to Europe from Peru. Bottled by hand, the design of the flask is topped by a modern metal gem as a cap, which outlines the natural structure of a coca leaf. The colors of the flasks reflect the aura of the specific perfumes.