“Pichulik is inspired by the intimate relationships women have with jewelry – it speaks of her travels, her mother or grandmother and the people she has loved. We celebrate Africa and see jewelry and ornamentation as a sacred conduit for healing, community and wisdom share."
Pichulik is a South African brand for handcrafted jewelry. founded by Katherine-Mary Pichulik in 2012 in Cape Town.
All materials are sourced within Africa while the design pieces are made in Woodstock, Cape Town. The iconic ropes, which are made by local crafters, are combined with signature stones from across the African continent.
13 full-time employees
LOCATION: Cape Town, South Africa
MATERIALS: Upcycled ropes
TECHNIQUE: Handmade jewelry made with iconic ropes, made by local crafters, combined with signature stones from across the African continent.
IMPACT: Trainings and readings to empower their staff members, upcycling
We want to
“In terms of overall development, I also have an education programme for our crafters, so for example, the woman who has been with me the longest currently is undertaking a Business Management Diploma through evening study courses which are paid for by the business. I also provide the women with regular readings which focus on self-development and self-actualization. What I am really excited about and what really motivates me is not just this notion of employment, but instead the empowerment of women, and cultivating a real sense of self-esteem and self-worth, and a feeling that you really can ascend out of your current personal circumstances.”