We are a sustainable and ethical fashion brand that not only expresses Africa’s stylistic sensibilities and cultural narratives but also showcases her vast wealth of talent. The opportunities are endless, and we’re thrilled to start tapping into some of these."
Rahmee and Marie
Rahmee and Marie set Project Justine into orbit, a non-profit organization based in Benin, West Africa. They invited Justine Tchilalou Payarou, a seamstress from Benin, to Munich and provided professional seamstress training to her. These sessions were based on a “train-the-trainers” concept. In turn, not only did Justine get involved in Noh Nee’s production, but she also taught other seamstresses in Benin all the knowledge acquired in Germany. The idea of fostering education, labor, and independence is what ultimately gave birth to NNB.
TEAM: Founders + Seamstress.
LOCATION: Munich, Germany, and Benin, Africa.
TECHNIQUE: Hand-dyed, screenprint.
IMPACT: Fostering education, labor, and independence for women.
Noh Nee Benin - NNB - is a project with a mission to create a bridge between local African artisans and the global stage of the fashion industry.
PAST / NOH NEE
Our mother brand, Noh Nee, based in Munich, Germany, already started making this vision a reality. Their signature ‘Dirndl à l’Africaine’ combines the finest and most flamboyant African textiles and patterns with a classic Bavarian design. In 2011, our mother brand´s founders, Rahmee Wetternich and Marie Darouiche set up Project Justine into orbit, a non-profit organization that’s based in Benin, West Africa.
Our project revolves around sourcing quality apparel ‘Made in Africa’ in a sustainable manner and through genuine fair trade. We want to encourage a positive social impact by redefining our relationship with Africa and shaking the habitual ways of wearing, designing, and producing fashion. On one hand, we’re using all the groundwork that was already put into Project Justine to build a sustainable business model. On the other one, we’re gathering funds to keep working on the infrastructure.-
WE WORK WITH
If you would like to join us on our mission to shake the very foundations on which we’re standing to make room for a more dynamic and colorful future, you could start right here. Every purchase you make will provide us with an extra piece to the puzzle that encompasses the construction of this bridge between one stage and another.