WLP Brand Lab

Program Spring 2024

Unlock the power of your brand & amplify your online sales

White Label Project launches its first digital coaching series for its global community of impact brands!

Our founders, Ann-Kathrin Zotz & Caroline Foerster, their expert team and network exclusively share their insights on transforming your business into a desirable brand while expanding your customer reach and optimising your online store.

As entrepreneurs ourselves, we recognise the challenge of balancing the strategic development of your brand marketing and online presence with the demands of daily operations. We also understand that hiring expert consultants can often seem out of reach budget-wise.

That's why we're dedicated to providing hands-on consulting through a lean and interactive group session approach, powered by our community.

Participant profile

You identify as a woman and are passionate about women economic empowerment

  • Your role: You own or run your own micro, small or medium sized business
  • Your mission: You are building a new brand or aiming to take your existing one to new heights.
  • Your industry: fashion, interior design, handicrafts, cosmetics, or any other lifestyle domain
  • Your vision: Eager to make your mark worldwide, especially keen on expanding into Europe and the U.S. Market
  • Your audience: B2C and/or B2B


  • 4 online group sessions per coaching series, distributed over 4 weeks time
  • Small groups of 10-15 participants per session
  • One global networking session among all participants & a group chat
  • The two coaching series can be booked individually or as a bundle for maximum results.

Time Commitment: 16h/ series over 4 weeks

  • 8h of direct coaching: 4x coaching sessions à 2h per series
  • 8h of home work: 1-2h preparations in between sessions

Alpaca Carpet Pumps — Yellow by Cornelio Borda at White Label Project

How to unlock the Power of your brand?


Register here

Course Details

Strong brands tell a unique story in a creative way, connecting with people and bringing real value to the business. This coaching series is designed to equip you with the tools to activate your brand's wow factor, successfully position it internationally against the competition, grow a large and engaged follower base, and master the art of brand marketing.

Available Tickets: 2 x 15 spots

Dates: April 23/ April 30/ May 7/ May 14, 2024 (every Tuesday)

Timings (two parallel groups):

Group 1): Africa/ Asia / Europe: 10:00 am - 12:00 pm CET

Group 2): Latin America & Caribbean/ Europe: 5:00 pm - 7:00 pm CET

Lead Coaches: Caroline Foerster & Ann-Kathrin Zotz, founders, WLP

Guest Speakers:

Katherine-Mary Pichulik, Founder & Co-CEO, Pichulik

Giselle Mac Donald, Founder & Creative Director, Nada Duele

Yasmin Sabet, Founder & Creative Director, Mola Sasa

Marylène Dalle, Brand Strategist & Founder, Nela Magazine

The workshop series covers the following topics:

1. Tuesday, April 23: Brand Audit and Diagnosis
2. Tuesday, April 30: Brand Strategy & Narrative
3. Tuesday, May 7: Ideation around brand design
4. Tuesday, May 14: Brand Marketing Implementation

Outcome: a strategic guide and toolkit for your brand communication

Brand Narrative & Story 

Based on your target group, we will work to define your unique story and core elements of your brand, that will give you a foundation for your communication. 

Brand Design Ideas & Directions 

We will analyse inspiring examples of visual identities and brand experiences of other brands and workshop ideas for your own brand identity.

Communication Implementation plan 

We will identify the communication channels with most potential to drive brand positioning and acquisition of customers. Secondly we will draft a hands on plan on how to implement your storytelling - from templates to influencers.

Questions before you register? Reach us at info@whitelabel-project.com

How to boost your online sales?


Register here

Course Details

In today's digital age, having a strong online presence is essential for success. This workshop series is designed to provide you with practical strategies and expert insights to enhance your online shop.

Available Tickets: 2 x 15 spots


April 15/ May 2 / May 8 / May 15 - every Thursday (except May 8 = Wednesday)


Group 1) 5:00 pm - 7:00 pm CET

Group 2) TBC depending on demand for different timing.

Lead Coach:

Judith Ueberschaer, E-Commerce Lead, WLP

Guest Speaker:

Debora Arieta de Oliveira, Shopify

The workshop series covers the following topics:

  1. Thursday, April 25: Online store audit & optimisation
  2. Thursday, May 2: Product information management & Inventory management
  3. Thursday, May 8: Metrics & Data Analytics
  4. Thursday, May 16: Search Engine Optimisation (focus on on-site optimisation strategies)

outcome: An online store optimised for conversion

UX audit & recommendations

We jointly audit your current online store, coach your own ability to recognise gaps in the user flow and identify opportunities and design solutions to enhance the customer experience.

Product information management & Inventory management

We explore various tools and methods for optimising your product information management and enhancing the efficiency of your inventory management processes.

Data Analytics

You will gain a deeper understanding of key metrics and data analytics tools to evaluate your online store performance.

Search Engine Optimisation

You will receive hands-on suggestions and actions for on-site search engine optimisation.

Questions before you register? Reach us at info@whitelabel-project.com

Meet the coaches

Caroline Foerster

Caroline Foerster co-founder & Co-CEO, White Label Project, is an experienced creative brand strategist, university lecturer. She has 10+ years of experience consulting creative consumer brands across various industries, sizes and geographies, but holds a particular passion for purpose-driven and newly started companies.

"I thrive in international contexts, love to collaborate, and strive to create value-adding and actionable strategies, that have real impact on a business and deeply connect with their customers“.

Ann-Kathrin Zotz

Ann-Kathrin Zotz, co-founder & Co-CEO, White Label Project, is a development economist with 10+ years of experience in private sector development. Having worked with the United Nations in 20+ countries around the globe, she will share her rich insights into internationalizing green and ethical businesses.

"I am fascinated by businesses which are holistically sustainable - economically, environmentally and socially. They are the future! Unleashing their full potential is my passion."

Judith GÉRALDINE Ueberschaer

Judith Géraldine Ueberschaer brings international e-commerce expertise from roles at White Label Project, Shopify and the International Trade Centre. With a proven record in advising online businesses across EMEA, LATAM, and Asia, she is passionate about driving growth strategies and market expansion.

"Empowering entrepreneurs with e-commerce skills for global growth is my passion, and I firmly believe in the power of collaboration to amplify impact. By fostering strong communities across borders, we access new audiences while optimizing costs."

Meet the guest speakers

Debora Arieta de Oliveira

Debora Arieta de Oliveira has spent the past 8 years working in data-driven roles within e-commerce, collaborating closely with product and operations teams. At Shopify, her focus lies in empowering high-volume merchants, scaling their operations, and shaping their eCommerce strategy. She is passionate about impactful initiatives, championing diversity and eradicating inequality.

Katherine-Mary Pichulik

Katherine-Mary Pichulik founded Pichulik in 2013 and is Joint CEO and Creative Director. Prior to establishing the jewellery and accessories brand, Katherine completed a BA Honours in Fine Arts at Cape Town University. Pichulik is sold in up to sixteen countries around the world and recently collaborated with Copenhagen luxury brand By Malene Birger. Katherine has received multiple design accolades including, Accessory Designer of the Year by African Fashion International, Vogue Italia’s top 10 jewellery brands, and is regularly featured in global publications.

Giselle Mac Donald

Giselle Mac Donald is the founder & creative director of Guatemalan lifestyle brand Nada Duele. Nada Duele is synonymous with ethical craftsmanship and contemporary design. Nada Duele collaborates with master artisans throughout Guatemala, crafting practical and versatile objects to preserve traditional craftsmanship and promote job creation in the region. Committed to ethical production, Nada Duele creates beautiful products that cause no harm during or after their creation, exemplifying the meaning behind its Spanish name, 'nothing hurts.'

Marylène Dalle

Marylène Dalle is a Creative Strategist & Founder of Nela Magazine. She helps creative brands (re)define their marketing and ads strategies for success. Launching a magazine specialized in art and design has enabled her to foster collaborations with diverse brands and deepen her expertise in the creative industry. Beyond work, she is committed to supporting and championing art and culture as a member of the Young Philanthropist Circle at the Montreal Museum of Fine Art.

Yasmin Sabet

Yasmin Sabet founded Mola Sasa as the result of a unique collaboration with the indigenous Kuna communities of Colombia. Both culturally and aesthetically rich, the iconic vibrant clutches by Mola Sasa rapidly caught the attention of the fashion industry scene. Yasmin, of Colombian-Egyptian descent with a background in architecture and furniture design, brings together collections that merge techniques, textures, and materials evocative of multi-cultural and multi-disciplinary backgrounds.


One coaching series

Join one coaching series with a total of 4 expert sessions and focus on one strategic area in particular.

Price: 450 EUR (excl. VAT)

Please note that non-EU businesses and non profit organizations are exempt from VAT.

What is included:

  • Participation in 4 expert guided coaching sessions within one series
  • All coaching materials (presentation, templates, references, etc.)
  • Networking with peers and coaches via chat
  • Becoming part of our extended WLP community & network

Register now

Smart Bundle

Join both coaching series in parallel and make use of the synergies between the two strategic areas.

Price: 800 EUR (excl. VAT)

Please note that non-EU businesses and non profit organizations are exempt from VAT.

What is included:

  • Participation in 8 expert guided coaching sessions within the two series
  • All coaching materials (presentation, templates, references, etc.)
  • Networking with peers and coaches via chat
  • Becoming part of our extended WLP community & network
Register now


We would like to offer 2 spots per coaching series for free to businesses that do not have the financial means to participate and are highly motivated to build their brands and grow a successful online shop.

Selection criteria:

  • Based in a least developed country
  • Women-led and/or owned
  • 1-3 years in business
  • 5 full time employees max.
  • Create positive change locally

Applications for the LDC Scholarship closed on April 17, 23:59 CET (former deadline: March 31, 23:59 CET). All applicants have been notified about the success of your application by April 19, the latest.

Please not that you registration is binding after confirmed payment. You can cancel your registration until 15 April for a full refund and 19 April for 50% refund. We do understand, that sometimes life happens, so in case you cannot participate in the coaching series after that, please write us and we can see if we can sign you up for the next cohort in early fall instead.



We recently led a coaching program on boosting sales in the EU and UK with more than 600 entrepreneurs in interior design & fashion sector from more than 80 countries for the SheTrades Programme of the International Trade Center, the joint agency of the United Nations and the World Trade Organization.

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